Important Points to Remember Before Your Crowdfunding Project Launch
These days, Crowdfunding is getting immense popularity all over the globe. Indeed, the battle for pledges and page views as well become more competitive especially on portal websites that feature different live projects all at once. For businesses that are seeking for tips on how to optimize such campaign, being able to know some secrets and techniques that are certain to provide the best opportunity in meeting goals and objectives is a must.
Number 1. Strategic social media – many experts stress that it is not necessarily needed to have great exposure on social media or have a big fan base. What you must do is to choose the networks that match your marketing strategies and content the best. You shouldn’t forget as well to customize promotion to suit in every platform.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Videos additionally let your clients see you or even know what you are offering in action rather than just clicking and scanning through series of images.
Amateur looking vid won’t be enough to persuade anybody have an involvement, so keep that in mind. In reality, this can actually ruin the credibility of your Crowdfunding campaign. With this being said, it will be a great idea if you are going to opt for hiring professionals who will be making the video pitch for you.
Number 3. Produce a media page – projects featured in press are those that have attracted massive following. This won’t happen if you don’t have a solid and well built site and press materials that journalists can download easily. Aside from that, it is imperative to know that despite the fact that it is you who does everything, depending on Facebook page or Twitter followers is a big no-no. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – it doesn’t matter whether you bring good news or not, keeping your backers in the know is part of your job. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you have to make your supporters feel involved and feel part of the team so for that, it is strongly recommended to introduce your team as well. You have to consider humor and personality as well in doing your Crowdfunding campaign.